Bannon, Carlson and... Liz Truss? Inside the Former PM's Audition for Maga

Liz Truss, kicked off the premiere of her online program with a pledge to unmask "those with ill intent" working to undermine Western democracies. Truss elaborated she would reveal how an "worldwide alliance of progressives function to subvert the democratic process and the electorate's mandate."

"We're going to look at the Maga phenomenon and see how this can be achieved in Britain," the former PM stated. "Our guests will include the prominent voices of the Maga movement."

In advance of the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a type of transformation," said veteran reporter John Solomon. His media outlet Just the News will publish the Truss's new podcasts.

Forging Alliances in the Maga-Verse

British fellow travellers, featuring a counselor supportive of Reform, played a role in her launch the Liz Truss Show. Its staging is professional, if basic. Truss has amassed a subscriber base of 10k in her first week and her first episode achieved 67,000 views during that week.

This represents a modest start, but in partnering with John Solomon, the former PM is being thrust into a well-developed political media sphere creating and spreading Maga talking points. Its obsessions encompass claims of media suppression by the traditional news outlets and a desire to eradicate a shadowy government apparatus – which Truss blames for the abrupt termination of her short and troubled leadership.

"Solomon's outlet is not famous beyond the pro-Trump media sphere, but it does have gravitas there, largely because of John Solomon, who gives commentary on pro-Trump shows like Steve Bannon's War Room and has even questioned the former president," said Alex Hinton, who has extensively researched the Trumpist political wave.

A Controversial Partner

Truss's attempt to bring Maga media to the United Kingdom has pushed her closer to divisive personalities such as John Solomon.

He established his media outlet following scrutiny following accusations of pushing inaccurate reports about Biden's anti-corruption work in the Eastern European nation, as well as contentious articles about one-time diplomat to that country.

These allegations were echoed across the pro-Trump media, with Solomon featuring as a regular guest on the prominent Fox News show. Trump himself boosted the journalist's work.

The journalist published the allegations regarding Ukraine in a set of articles for the outlet The Hill, where he had already been re-designated as an opinion writer after colleagues complained over his articles. These reports were central in the then-president's request for the Ukrainians to probe the Bidens in 2019. These actions led to impeachment proceedings targeting Donald Trump. The Senate later acquitted the commander-in-chief.

Not long after the journalist departed the Hill in late 2019, the news organization stated it was carrying out a assessment of his work concerning the Ukraine issue. It concluded Solomon had cited untrustworthy contacts and stated he "omitted crucial information about main Ukrainian informants, specifically the fact that they had been charged or were being probed."

Entering the Ecosystem

His TV and radio guest spots are a sign of the conservative ecosystem the former prime minister is becoming part of. He discussed his support for the program on a program he presents on the right-wing channel, a conservative television outlet that is home to the Maga influencer ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with the political operative on an early episode.

In linking up with Solomon and Just the News, she has become a minor player in a broader ecosystem of conservative media outlets that often cross-promote stories.

The journalist's programs have frequently included individuals such as Mike Benz, a rightwing influencer whose criticism of the foreign aid agency was used by the tech billionaire as justification for closing the international development organization.

An International Strategy

Even though her awkward delivery and career difficulties have drawn derision in Britain, some US observers are taking seriously her attempts to revamp her image as a local version of the pro-Trump media ecosystem.

"You have to take folks like that seriously, although you may not want to accept their words at face value," commented Rob Flaherty, who was employed in the Obama White House.

"You saw how in the recent campaign the former president utilized that media network to disseminate his views. Undoubtedly that network exports and influences debate abroad. It appears fairly obvious to me that the conditions in the Britain are similar to what allowed this parallel press sphere to thrive here."

a political theory expert, said the internet-based conservative network was already exerting influence in the UK.

"Online platforms knows no borders," he stated. "There is a certain atmosphere within which ideas travel – at times taking an extreme form and other times more moderately – but which is interlinked."

Professor Hinton said the growth of the online right in the UK in recent times meant the "possibility to have a increasing influence is considerable."

A Transatlantic Ambition

"Both Truss and Nigel Farage not long ago were featured at the CPAC, where I saw they deployed Make America Great Again rhetoric ahead of the {king of Maga|

Robert Thompson
Robert Thompson

A tech journalist and business analyst with over a decade of experience covering digital transformation and startup ecosystems.